The financial system for small dealerships

Know your profit
on every car.

Dealer keeps a live cost basis on every vehicle — purchase, parts, labor, overhead — so the moment a car sells, you know exactly what you made.

Revenue

$148,200

Net profit

+$32,760

Cars sold

14

Invested

$212,400

Cash flow

Recent sales

Camry SE+$2,340
F-150 XLT+$4,120
Civic LX+$1,860
To the pennyCost basis on every car
5 minutesFrom signup to first car
One placeNo more spreadsheets

A financial system, not a car list

Inventory apps count cars. Dealer counts dollars — and ties every one to the vehicle it belongs to.

Live cost basis

Every expense — parts, labor, transport, fees — lands on the car it belongs to, the moment it happens.

Profit analytics

Revenue, gross and net profit, and cash flow by day, month, or any range you choose.

VIN decoding

Paste a VIN and year, make and model fill themselves in. Adding a car takes seconds.

Parts & overhead

Track parts per car and shop overhead — rent, salaries, insurance — for a true net number.

Your whole shop

Mechanics log expenses from their phone the moment a part goes on. Nothing slips through.

Vehicle reports

Pull market value, sales, auction history and recalls from a VIN — right inside Dealer.

PRO

A full history report, from a VIN

Before you buy, know what you're getting. Market value, past sales, auction records with photos, recalls and a stolen check — one VIN, one report, no extra subscriptions.

Explore Pro
Vehicle & specs2019 Toyota Camry SE
Market value$16,400 – $18,900
Auction history1 record · minor damage
RecallsNone open
Stolen checkClear

Three steps to your numbers

If you can text, you can run Dealer.

01

Add your cars

Paste the VIN, enter what you paid. Your inventory and its cost basis go live.

02

Log money as it moves

Parts, labor, transport, overhead — logged in seconds from any phone on the lot.

03

Sell and see the truth

Mark it sold and Dealer shows the real profit — sale price against the full cost basis.

Stop guessing.
Start knowing.

The financial platform for small car dealerships.

Create your dealership